DEMI-FINE JEWELRY FOR YOUR EVERYDAY
SONIA, a Los Angeles based jewelry designer and fashion enthusiast, always had trouble finding stylish, reasonably priced jewelry that was safe on her skin and long-lasting in the sense that it will not easily tarnish or flake. She would shop at major retailers and overspend on jewelry made out of cheap metals that would tarnish in less than a year, and also cause her allergic skin reactions.
So in 2012, SONIA created a new category in the jewelry world that falls between Fine Jewelry and Fashion Jewelry (aka Costume Jewelry), called Fine-Fashion jewelry, which focuses on fashion-forward designs made of quality 14K / 18K / 24K gold, sterling sliver, gemstones and/or Swarovski crystals at affordable prices.
This new category has the enduring fine jewelry qualities mixed with a trend-focused aesthetic allowing you to wear on a daily basis. This has become the affordable way of accessorizing with quality, trendy jewelry without breaking the bank.
In recent years, the term demi-fine jewelry has become the industry’s latest trend of “accessible luxury,” which is the same Fine-Fashion category that SONIA created. SONIA has rebranded her jewelry category name to demi-fine jewelry in the past year.
Inspired by the everyday Hollywood celebrities and pop culture, every jewelry piece that SONIA creates comes with a unique story, and her creativity, along with her intricate eye for detail, has allowed her to create timeless designs with a modern flair. SONIA proudly discloses the materials in her line, catering to people who have sensitivity issues.
For questions, media appearances, or speaking inquiries, please contact us at info@SoniaHou.com.