Sonia Hou celebrity jewelry designer



SONIA HOU Jewelry is the world's first culturally-inclusive, modern jewelry brand creating the next generation of accessible luxury.

SONIA has been designing demi-fine jewelry for over a decade, and is known for her timeless chic designs, and modern Asian-inspired pieces. This brand has been worn by many celebrities, featured on CNBC, PEOPLE, POPSUGAR, FORBES, COSMOPOLITAN, INSTYLE, INSIDER and major TV shows like NBC's Today Show, Wendy Williams and ABC's The View

SONIA, a Los Angeles based Chinese American jewelry designer and fashion enthusiast, always had trouble finding stylish, reasonably priced jewelry that was safe on her skin and long-lasting in the sense that it will not easily flake. She would shop at major retailers and overspend on jewelry made out of cheap metals that would cause her allergic skin reactions.

So in 2012, SONIA started to create demi-fine jewelry which falls between fine jewelry and costume jewelry, focusing on fashion-forward designs made of quality 14K / 18K / 24K gold, sterling sliver and gemstones at affordable prices.

Demi-fine jewelry has the enduring fine jewelry qualities mixed with a trend-focused aesthetic allowing you to wear on a daily basis. This has become the affordable way of accessorizing with quality, trendy jewelry without breaking the bank. In recent years, the term demi-fine jewelry has become the industry’s latest trend of “accessible luxury.”

SONIA is known for having the U.S. Olympic athletes wear her jewelry at the Winter Olympics ‘18. Most notably, she designed the “good luck” FIRE earrings that celebrity U.S. Figure Skater Mirai Nagasu wore when she made her historic triple axel jump at the Winter Olympics '18 - she was the 1st American woman to ever land a triple axel at the Olympics.

POPSUGAR considered her FIRE earrings a “part of U.S. History.”

Inspired by the everyday Hollywood celebrities and pop culture, every jewelry piece that SONIA creates comes with a unique story, and her creativity, along with her intricate eye for detail, has allowed her to create timeless designs with a modern flair. SONIA proudly discloses the materials in her line, catering to people who have sensitivity issues.

In 2021-22, SONIA was featured on PEOPLE, THRILLST, INSTYLE, POPSUGAR, NBC NEWS and BUSINESS INSIDER as one of the AAPI-Owned Fashion Brands to Support. She also made it on FORBES Next 1000 list - Class of 2021.

In 2023, SONIA HOU Jewelry provided jewelry in the JOY RIDE movie, and was worn by actress Ashley Park.

Follow @SoniaHouJewelry on Instagram! SONIA likes to present her jewelry in a fun and engaging way by combining it with food-related elements. Share your Jewelry+Food art with us #EATWITHSONIA.

For questions, media appearances, or speaking inquiries, please contact us at

SONIA HOU Jewelry is a proud AAPI, woman-owned company.